Hotels that have a strategic approach to customer satisfaction and make technology investments to support specific business and financial objectives are likely to achieve high customer retention, faster growth and higher profitability.
Up to 75% of the total cost of ownership fo a hotel comes from its operation, so focusing on the optimization of OPEX is the right thing to do as it brings long term financial gains. At Siemens, we know that up to 20% of these operational costs can be reduced through integrative planning, which includes a future-proof technology strategy and the reduction of complexity. This corresponds to a TCO reduction of around 18%.
This approach goes beyond integration even. By capitalizing on technology convergence, we deliver further benefits: by reducing complexity and automating routine tasks, you can ensure that your staff are more efficient and productive, and focus fully on serving your guests. This in turns reduces the number of customer complaints – as well as the time and costs associated with their resolution.
All and all, our solutions and expertise are proven to help hotels re-design customer interactions and supporting processes to serve high-value customer segments better. They enable „end-to-end“ measurement, for example providing single customer data source across multiple channels, that help understand guest needs better, as well as measure and report the progress made.